Issue 23: Free audit - what your Google Business Profile is missing

There's a specific reason some coffee shops, hair salons, plumbers, and dentists in your town show up first on Google and you don't. 

It's almost always a handful of fixable gaps in their Google Business Profile.

Max, our tool for managing that profile, just got an updated free audit feature as part of the new Owwtreach website we launched on Monday. 

If you link it to your business, it shows you the exact gaps between you and whoever's outranking you - and how to fix them.

We've spent 13 issues building your Structure and 11 building your Signal. 

This free audit checks both at the same time, and it's the first step toward systemizing your Google Business Profile management by automating competitor monitoring, review requests, AI visibility checks, and regular updates.

What the audit checks

On the Structure side: whether your profile is fully claimed and verified, whether your categories match what you actually do, and whether your services are listed with descriptions instead of left blank.

On the Signal side: how your NAP (name, address, phone) matches what's listed on your website and any directories you're in, and how your review count and response rate compare to the competitors sitting above you in local search.

Then it lines your profile up against the businesses actually outranking you and shows you the specific fields where they're ahead.

Why this is a powerful Systems tool

Issue 3 walked you through claiming and building out your GBP by hand. Issue 14 had you manually compare yourself to five competitors. 

This probably took an hour of your time.

The audit does that comparison for you. Run it once and you have a snapshot. Going forward, once you’re ready you can let a tool like Max keep watch, and that comparison becomes an automated regular event that lands as a report in your inbox.

Keep howling!

Fungai
Your Owwtreach Guy
Grow with Owwtreach
www.owwtreach.com