Issue 27: You turned the ads on. Why didn't the phone ring?

Many local businesses never run ads at all. That's the first mistake. There are 5 other common ones. Here are all of them...

Issue 26: How Google helps you see inside your clients' minds

You don't need to guess. Google shows you their pain points & the words they use to describe them.

Issue 25: You've made it to the end of level 1

You've done it. You've made it to the end of the foundational set of skills and tools in the Grow With Owwtreach series.

Issue 24: Somebody paid five dollars to beat you to the top of the feed

A post you publish normally reaches a small slice of the people who follow you, decided by an algorithm you don't control. Boosting that post means paying a small amount to put it in front of a specific group of people you choose, whether or not they already follow you.

Issue 23: Free audit - what your Google Business Profile is missing

We've spent 13 issues building your Structure and 11 building your Signal. This free audit checks both at the same time, and it's the first step toward systemizing your Google Business Profile management.

Issue 22: The 3 marketing numbers every local business owner must watch

Follower counts, website visits, and post likes feel like progress, but they tell you almost nothing about whether your business is growing. Here's what to watch instead...

Issue 21: How to build your first marketing system

Most business owners think building a marketing system is complicated. April's first two took an afternoon and now run without her. Here's how...

Issue 20: Automations

Your automations should be doing the boring work while you focus on the work that only you can do. In this issue, we look at where automation fits into your marketing.

Issue 19: Mailing Lists

Issue 18: Speed to Lead

Issue 17: Your website pages have too many jobs

Issue 16: Three reasons your website is not bringing you business

Issue 15: Social media is not your problem. The time you spend on it might be.

Issue 14: Most of your competitors ignore this free marketing asset. You shouldn't.

Issue 13: The 5 building blocks your business needs to be found, trusted, and chosen

Issue 12: My phone is dying, I need coffee and power

Issue 11: Nobody knows what you do

Issue 10: This is how AI decides who gets recommended and who gets ignored.

Issue 9: The question your clients are already asking. Are you the answer?

Issue 8: Discovery and Generative Engine Optimization

Issue 7: Let me introduce you to April

Issue 6: Other sources for backlinks

Issue 5: Claim the backlinks you've already earned

Issue 4: The Chamber of Commerce hack most businesses ignore

Issue 3: Your most powerful marketing asset (that you're probably ignoring)